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Why the heck have they not imported the 6 wagon into the states??
I have read countless requests by US readers wanting one.
You guys have a management (O'Sullivan and Davis) who are nothing but pathetic, I cannot believe they still have a job....what exactly do they have over MMC Japan, no corporation would 'normally' accept their mediocre performance and massive recent losses of hard currency.
The US Mazda market share went backwards again! in May just gone, because of NO Mazda 2!!.
NO Stocks, they have fecking brand new factory in Mexico churning them out for Canada.!!
Just about every other country Mazda are seeing way higher sales gains than in the US.
Over the years I have seriously question their loyalty to the brand that employs them, it is almost like they want the brand to fail.
Selling SUV's to Americans is easy.
Selling small fuel efficient cars, and wagons isn't nearly as easy.
So, to keep churning out volume, MNAO is doing its best to emulate Subaru and Jeep. Sell as many SUV's as you can, and call it good.
US sales of CX-5 are up 3.9% YTD 2015 compared to YTD 2014, and they sold 15% more of them May 2015 compared to May 2014.
However, Mazda 3 and Mazda 6 are both up, too.
Mazda 3 is up 5.3% YTD, and Mazda 6 is up 21.9% YTD.
The real question is why is Mazda still stalling on getting the Miata into the waiting hands of new owners in the US market? Miata sales are down, and have been for a good long time, because buyers are waiting for the new one.
Ultimately, you have to ask yourself, what's more important, sales or profit?
What would be nice to see, but we never will, would be the actual transaction prices compared to MSRP of every car sold. If you have to discount the cars to get them out the door (ahem, Chrysler, ahem, Chevy, ahem, Ford), is it even worth selling that type of vehicle?
How profitable are the sales of 43,970 CX-5's compared to the 45,627 Mazda 3's that were sold? If you can make more money selling the upcoming CX-3, why would you want to sell the Mazda 2 instead (aside from the fact that selling both is better, since the buyers are slightly different).
I agree with you that Mazda should sell everything here that's in their portfolio, but yet you don't say anything about them not selling the pickup truck here. Wouldn't that be even better sales wise, and more profitable in the US market than the Mazda 2 was?
The BT-50 is made in Thailand and only in Right Hand Drive and no product ships from Mazda in Thailand to NA.
And yes I agree with you about profit and trying to upscale the brand (name) in US, but unfortunately there are structural issues with..
1. Dealerships, 35% are duel or more franchise sites, you can not do that in Australia (and I think now Europe) anymore, been like that for a few decades here, you must have a stand alone showroom and service department...parts can be combined.
Why?, well a salesman could not care less what brand he sells, IF there is more margin in a VW or a KIA and there is a Mazda 3 on the same showroom floor, which one is he going to sell to the customer, the one with the highest gross and it is not the Mazda in the USA.
That is just one of the problems.
2. MNAO management... + slowly changing #1 at a dealer level is the job of MNAO management, we did it here 20 years ago.
In other words you don't approve ANY new Mazda Dealership unless it is designed and built to the standard and is a stand alone franchise.
And you carefully persuade existing multi Dealers to do the same (re-building incentives, cash), it can take 10 years but it is achievable.
3. Crap marketing/advertising...appears to be getting better.
Yes, all SUV have more margins, and yes the new 2 has less in it for Mazda, BUT they just spent the last 5 years building up an image for the 2 in USA with it's best yearly numbers last year and then they stop it....dumb.
I will stand by what I said, in the end your success in the industry is judged by numbers, MNAO could have at least released the 2 and see how she floats when the CX-3 is out (now).
It is OK for Canada and Mexico to get it.
It could be re-introduced in USA in a year or so.
Capacity is also problem for MMC to juggle, production is slightly down in Japan now the 3 and 2 in LHD is all done in Mexico (even for Europe).
Australia, UK and NZ gets the new RHD 2 from Thailand with BT-50, and we are getting the 2 Sedan.
Sorry, the ND MX-5, I don't see Mazda stalling, the USA/NA is the first outside of Japan to get it, next Europe, it is Summer in the North now, we don't see it until August (Spring).
Isn't on sale now?, or Monday next week?.
"it’s worth noting that subcompacts don’t bring the huge fuel savings over larger cars that they used to. A Mazda 3 hatchback with the 2.0-liter engine and the automatic nets 30/40 mpg (giving up just 3 mpg to the Mazda 2), and it’s roomier and better equipped for just slightly more."
In talking to my Mazda dealer, yes they thought they would have the Mazda 2 to sell by now, but they acknowledge they are just as happy to be selling more Mazda 3s, 6s and CX-5s with a higher margin.
Now with the CX-3 coming they don't see a market need for the Mazda 2 in the US. The CX-3 will also have a higher margin for the dealer than the Mazda 2.
BTW, the Mazda 2 did not come out on top in the one car mag comparison test I read ,when tested against its class competitors. Unlike the 3 and 6 and CX-5 which in most comparison tests come out on top and are getting the most awards and ad dollars in the US .
Maybe Mazda NA thinks the Mazda 2 is a better sell in Canada than the US when they have limited numbers for the total Mazdas they can bring into the US market.
Last edited by gwilliams6; 06-10-2015 at 07:54 PM.
the last gen Mazda 2 was 2years late in getting here. when they finally did bring it it came with an old transmission that made it's fuel economy SEEM lower than the equivalent ford. it actually wasnt the combined was exactly the same but ford was able to Advertise the higher mpg to death and Mazda had no counter.
They also missed bringing the Mazda Verisa
here despite many of us telling them to bring it. It was the perfect vehicle at the time to drag in young drivers (girls) and older folks. they could have had it here just before or right at the same time those boxy Scions started to take off but they ceded that space entirely
now they are FINALLY bringing the newest version of that in the CX-3 but abandon the 2 despite it actually selling well. it's baffling. i read one statement saying it didnt make enough to cover it'sadvertising and thats crazy because i cant remember a single time I saw a print or tv ad that was only about the 2
I don't care what anyone says, NOTHING comes close to the RX-8's superb handling and light feel (engine), it is just effing wonderful.
Every time I get out of my NC use during summer (9 months) and into the 8 (like right now) I go wow, wow , wow, every time...and another wow.
As I sort of do with the NC (as a Roadster), both are fantastic but the 8 is REALLY special.
I don't give a darn about ANY new rotary which is a hybrid or a cell, plug in or whatever, if it isn't a RE power ONLY it is not a RE.
Everyone can gush how great Tesla is, and they are great, BUT heavy with no soul.
Like the Google puss bucket bubble thing which drives itself, it will never happen as no car maker or Google can get past level 3 of the USA's own NHTSA regulations, let alone level 4.
Like how does this Google thing change lanes with normal cars speeding past?, it can not, how does it cede control to a 'driverless driver', it does not?.
Who wants to drive (sorry be a passenger only) in a 'car' with NO Human CONTROL!.
Supporters will say it wont go over 25 MPH!!..WHO wants to drive at ONLY 25 MPH.
the last gen Mazda 2 was 2years late in getting here. when they finally did bring it it came with an old transmission that made it's fuel economy SEEM lower than the equivalent ford. it actually wasnt the combined was exactly the same but ford was able to Advertise the higher mpg to death and Mazda had no counter.
They also missed bringing the Mazda Verisa
here despite many of us telling them to bring it. It was the perfect vehicle at the time to drag in young drivers (girls) and older folks. they could have had it here just before or right at the same time those boxy Scions started to take off but they ceded that space entirely
now they are FINALLY bringing the newest version of that in the CX-3 but abandon the 2 despite it actually selling well. it's baffling. i read one statement saying it didnt make enough to cover it's advertising and thats crazy because i cant remember a single time I saw a print or tv ad that was only about the 2
Don't also forget the 2 engine (1.5) was also a very old design too, harsh, but it still sold in ship loads here (#1) and started doing very good sales in the US, 1100 a month for an old and out dated mini was not too bad.
MNAO decision is just dumb as I said, I think they will reverse it once the CX-3 sales slow, both of them come from different countries.
NHTSB are investigating (probing Mazda NAO) as a number of CX-9 owners (5) has reported their front suspension ball joint is breaking or snapping off.
Apparently it is related to salt on roads and subsequent corrosion of the ***** bolt thread rusting through.
I know of no factory TSB's on this issue, it appears these 5 arm failures are related to states who use road salt in winter.
50% gain in Skyactiv Gen II Engine fuel economy for 2020.
As discussed before it looks like Mazda will see the fruits of their engineering excellence, 18 : 1 compression ratio's!!...
HCCI Ignition layout.
80g/km CO2 is world leading with Mazda saying that Skyactiv gen III by 2025 will achieve 50g/km CO2.!!, that really is incredible and WAY ahead of any other car brad today or in the future,
no wonder Toyota is chasing Mazda for a tech partnership.
Toyota, Nissan and Honda are going to subsidise the operating cost (33%) of existing and new Hydrogen Fuel Stations all over the land of the rising sun.
Along with local an Japanese Gov help.
Yup, they all start from these writers (*****) at Motoring.com.au who 'floats' any idea and then within 24 hours the same news breaks in the USA.
Most come while engineers who either come here or US and tell 'a story' say on new ND MX-5 release, then at Q&A time they (the engineers or management) just play with them, Mazda are classics at doing this.
These Mazda guys will never tell any journalist the real truth, or fan at 'a' meet about what is really happening, then there is always a loss in translation or a head nod...yes means no.
Mazda's embargos on anything new is usually as tight as, Dealers are not even told anything, nothing, until a few months out and very vague on details.
ASH8 there are some Mazda 2 in the US. They were sold for a short while initially and I see a few driving around my area, sold by my dealer who is one of the largest volume Mazda dealers in the US. But after initially bringing them in, Mazda stopped. Just wanted to clear the air about them being sold in the US , ever.
More than likely MNAO evaluation/press cars sold to private Mazda Dealer to sell off cheap, as MNAO do not do retail, all distributors do it this way (wholesale demonstrators too from department managers and execs), that way the retail stream takes over the after sales control (warranty, etc.)...
But yes, I think they were going to officially sell them in US, until they actually viewed the new CX-3, for the US (all about power) it is a no brainer as the 2.0l is not sold or made
in the Mazda 2, but is available in CX-3. (basically same car)...why would anyone buy the 1.5l Mazda 2 (apart form being cheaper).
The current DJ Mazda 2 has never been officially retailed for the USA, only Canada and Mexico.
BTW: New Mazda 2 sales here have tanked, half of what they used to be, Mazda Australia no longer runs any advertising (apart from website traffic)...everyone (most) wants the CX-3 because it rides HIGHER!, great for the < 5 footers!
Plus our Mazda 2 is made in Thailand, and Mazda Australia did this before and then stopped the Thailand supply, Australian Mazda owners are a very loyal lot and expect
their passenger cars from Mazda 'made in Japan', not Thailand, we dam well pay for it and it is a perception thing too.
Honda Australia went to a sales minnow as everything was/is made in Thailand (next to nothing out of Japan) social media killed Honda in Australia when Accords would
not run properly, were knocking and pinging, it was an avalanche, Honda went bad for over a decade here, and now just starting to re-build.
Edit....OH...Mazda is set to drop the thirsty 3.7-litre naturally aspirated V6 Ford unit and instead introduce a range of four-cylinder options, potentially including a turbocharged model to match torque outputs of the 204kW/367Nm 3.7 V6.
I don't care what anyone says, NOTHING comes close to the RX-8's superb handling and light feel (engine), it is just effing wonderful.
Every time I get out of my NC use during summer (9 months) and into the 8 (like right now) I go wow, wow , wow, every time...and another wow.
As I sort of do with the NC (as a Roadster), both are fantastic but the 8 is REALLY special.
I don't give a darn about ANY new rotary which is a hybrid or a cell, plug in or whatever, if it isn't a RE power ONLY it is not a RE.
Everyone can gush how great Tesla is, and they are great, BUT heavy with no soul.
Like the Google puss bucket bubble thing which drives itself, it will never happen as no car maker or Google can get past level 3 of the USA's own NHTSA regulations, let alone level 4.
Like how does this Google thing change lanes with normal cars speeding past?, it can not, how does it cede control to a 'driverless driver', it does not?.
Who wants to drive (sorry be a passenger only) in a 'car' with NO Human CONTROL!.
Supporters will say it wont go over 25 MPH!!..WHO wants to drive at ONLY 25 MPH.
It is all a joke...
Rant over...
I bought my 8 new when they first came out and you're right...you never get sick of the feel of that car. Now, for the past few years, I've been looking to replace my 8 but I have been absolutely infuriated that after 12 years, there is nothing from any automaker that offers a replacement that is on par or a step up from the 8 and affordable. I guess lightweight, RWD, and decent power is an impossible combo these days.
I saw a Grant Touring ND in Soul Red with tan leather interior. I am ALMOST never a fan of tan interiors, but the shade of tan leather in the ND tied with the Soul Red exterior and interior trim is a gorgeous combination.
they are discontinuing the Mazda 5 so apparently this new CX-7 is it's replacement UGGH. the Mazda 5 is a great package as a 3 row hauler and as I said before the sliding side doors are what makes the vehicle so accessible.
replacing that with a normal door cx-7 is a great way to have current Mazda 5 owners shop some other brand.
GIVE US A KODO AWD MAZDA 5!!!
:sla p:
I'm sure the volume of Mazda 5s sold is low enough that Mazda wouldn't care losing those folks to another brand when they discontinue it. They sure as hell didn't care when they likely lost most RX-8 owners to another brand since they offered nothing to upgrade to.
ALL NEW CX-9 confirmed at LA Auto show in November, the preview 'concept' is the Koeru thing (whatever it is called) to be seen at Frankfurt MS in a few weeks time.
New CX-9 will not have the Ford 3.7 V6 but will be a 2.5 Turbo SA-G 4, and will be a 7 seater and NO Diesel..
And there is no CX-7 or stretched CX-5.
Therefore no V6 in the Mazda range, and a huge mistake...
06-10-2015 | 06:01 PM
:sla p:
