Best August for Mazda NA in a looong time
09-01-2009 | 03:48 PM
#1
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From: portland oregon
Best August for Mazda NA in a looong time
from PR Newswire
Im glad to see the Mazda5 doing well- we love ours. Only 165 RX-8s 
ouch
Best August Ever for MAZDA3 AND MAZDA5
IRVINE, Calif., Sept. 1 /PRNewswire/ -- Propelled by the Federal government's
"Cash for Clunkers" (CARS) program, Mazda North American Operations (MNAO)
today reported its best sales month of the year and best August since 2003.
August 2009 sales of 26,542 represented an increase of 12.1 percent versus
August of 2008, and up 20.7 percent on a daily selling rate (DSR) basis (26
selling days in August compared to 28 in 2008).
"Cash for Clunkers brought customers back to the showrooms in volumes we
haven't seen in nearly 18 months," said Jim O'Sullivan, MNAO president and
CEO. "Nearly every manufacturer with a qualifying vehicle saw a lift for the
month. We're hopeful that we've turned the corner and that better times are
ahead for the industry."
The all-new 2010 MAZDA3 and multi-activity vehicle MAZDA5 led the way with
sales increases of 33.3 percent (43.5 DSR) and 44.9 percent (56.1 DSR)
respectively. Both vehicles set best-ever August sales records.
Fifty-eight percent of the Mazdas sold under the Cash for Clunkers program
were MAZDA3s, the company's most fuel-efficient vehicle. Additionally, the
program has driven MAZDA5 availability down to its lowest level ever, as
demand has outstripped supply in many areas of the country.
Also reporting strong sales for the month were Mazda's full lineup of SUVs, as
the CX-7, CX-9 and Tribute all turned in their best sales performances of
2009.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the
sales, marketing, parts and customer service support of Mazda vehicles in the
United States, Canada and Mexico through nearly 900 dealers. Operations in
Canada are managed by Mazda Canada, Inc., located in Ontario, and in Mexico by
Mazda Motor de Mexico in Mexico City.
Mazda North American Operations - August 2009
Month-To-Date Year-To-Date
------------- ------------
August August % % MTD August August % % YTD
2009 2008 Change DSR 2009 2008 Change DSR
---- ---- ------ --- ---- ---- ------ ---
Mazda3 14,619 10,970 33.3% 43.5% 69,606 84,227 (17.4)% (16.2)%
Mazda5 1,919 1,324 44.9% 56.1% 14,266 14,637 (2.5)% (1.1)%
Mazda6 3,349 3,010 11.3% 19.8% 23,514 38,543 (39.0)% (38.1)%
MX-5 Miata 729 1,052 (30.7)% (25.4)% 5,947 9,383 (36.6)% (35.7)%
RX-8 156 355 (56.1)% (52.7)% 1,393 2,591 (46.2)% (45.5)%
CX-7 2,681 2,917 (8.1)% (1.0)% 12,481 21,247 (41.3)% (40.4)%
CX-9 1,946 3,173 (38.7)% (34.0)% 13,513 18,361 (26.4)% (25.3)%
Tribute 1,057 795 33.0% 43.2% 4,703 9,250 (49.2)% (48.4)%
B-Series
Truck 86 84 2.4% 10.3% 532 1,000 (46.8)% (46.0)%
Total Vehicles
--------------
CARS 20,772 16,711 24.3% 33.9% 114,726 149,381 (23.2)% (22.1)%
TRUCKS 5,770 6,969 (17.2)% (10.8)% 31,229 49,858 (37.4)% (36.5)%
----- ----- ------- ------ ------ ------- ------- -------
TOTAL 26,542 23,680 12.1% 20.7% 145,955 199,239 (26.7)% (25.7)%
====== ====== ===== ===== ======= ======= ======= =======
MEMO:
-----
IMPORT
CAR 17,423 13,701 27.2% 91,212 110,838 (17.7)%
IMPORT
TRUCK 4,627 6,090 (24.0)% 25,994 39,608 (34.4)%
----- ----- ------- ------ ------ -------
IMPORT
TOTAL 22,050 19,791 11.4% 117,206 150,446 (22.1)%
DOMESTIC
CAR 3,349 3,010 11.3% 23,514 38,543 (39.0)%
DOMESTIC
TRUCK 1,143 879 30.0% 5,235 10,250 (48.9)%
----- --- ----- ----- ------ -------
DOMESTIC
TOTALS 4,492 3,889 15.5% 28,749 48,793 (41.1)%
-------- ----- ----- ----- ------ ------ -------
Selling Days 26 28 206 209
------------
IRVINE, Calif., Sept. 1 /PRNewswire/ -- Propelled by the Federal government's
"Cash for Clunkers" (CARS) program, Mazda North American Operations (MNAO)
today reported its best sales month of the year and best August since 2003.
August 2009 sales of 26,542 represented an increase of 12.1 percent versus
August of 2008, and up 20.7 percent on a daily selling rate (DSR) basis (26
selling days in August compared to 28 in 2008).
"Cash for Clunkers brought customers back to the showrooms in volumes we
haven't seen in nearly 18 months," said Jim O'Sullivan, MNAO president and
CEO. "Nearly every manufacturer with a qualifying vehicle saw a lift for the
month. We're hopeful that we've turned the corner and that better times are
ahead for the industry."
The all-new 2010 MAZDA3 and multi-activity vehicle MAZDA5 led the way with
sales increases of 33.3 percent (43.5 DSR) and 44.9 percent (56.1 DSR)
respectively. Both vehicles set best-ever August sales records.
Fifty-eight percent of the Mazdas sold under the Cash for Clunkers program
were MAZDA3s, the company's most fuel-efficient vehicle. Additionally, the
program has driven MAZDA5 availability down to its lowest level ever, as
demand has outstripped supply in many areas of the country.
Also reporting strong sales for the month were Mazda's full lineup of SUVs, as
the CX-7, CX-9 and Tribute all turned in their best sales performances of
2009.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the
sales, marketing, parts and customer service support of Mazda vehicles in the
United States, Canada and Mexico through nearly 900 dealers. Operations in
Canada are managed by Mazda Canada, Inc., located in Ontario, and in Mexico by
Mazda Motor de Mexico in Mexico City.
Mazda North American Operations - August 2009
Month-To-Date Year-To-Date
------------- ------------
August August % % MTD August August % % YTD
2009 2008 Change DSR 2009 2008 Change DSR
---- ---- ------ --- ---- ---- ------ ---
Mazda3 14,619 10,970 33.3% 43.5% 69,606 84,227 (17.4)% (16.2)%
Mazda5 1,919 1,324 44.9% 56.1% 14,266 14,637 (2.5)% (1.1)%
Mazda6 3,349 3,010 11.3% 19.8% 23,514 38,543 (39.0)% (38.1)%
MX-5 Miata 729 1,052 (30.7)% (25.4)% 5,947 9,383 (36.6)% (35.7)%
RX-8 156 355 (56.1)% (52.7)% 1,393 2,591 (46.2)% (45.5)%
CX-7 2,681 2,917 (8.1)% (1.0)% 12,481 21,247 (41.3)% (40.4)%
CX-9 1,946 3,173 (38.7)% (34.0)% 13,513 18,361 (26.4)% (25.3)%
Tribute 1,057 795 33.0% 43.2% 4,703 9,250 (49.2)% (48.4)%
B-Series
Truck 86 84 2.4% 10.3% 532 1,000 (46.8)% (46.0)%
Total Vehicles
--------------
CARS 20,772 16,711 24.3% 33.9% 114,726 149,381 (23.2)% (22.1)%
TRUCKS 5,770 6,969 (17.2)% (10.8)% 31,229 49,858 (37.4)% (36.5)%
----- ----- ------- ------ ------ ------- ------- -------
TOTAL 26,542 23,680 12.1% 20.7% 145,955 199,239 (26.7)% (25.7)%
====== ====== ===== ===== ======= ======= ======= =======
MEMO:
-----
IMPORT
CAR 17,423 13,701 27.2% 91,212 110,838 (17.7)%
IMPORT
TRUCK 4,627 6,090 (24.0)% 25,994 39,608 (34.4)%
----- ----- ------- ------ ------ -------
IMPORT
TOTAL 22,050 19,791 11.4% 117,206 150,446 (22.1)%
DOMESTIC
CAR 3,349 3,010 11.3% 23,514 38,543 (39.0)%
DOMESTIC
TRUCK 1,143 879 30.0% 5,235 10,250 (48.9)%
----- --- ----- ----- ------ -------
DOMESTIC
TOTALS 4,492 3,889 15.5% 28,749 48,793 (41.1)%
-------- ----- ----- ----- ------ ------ -------
Selling Days 26 28 206 209
------------
ouch
09-01-2009 | 06:05 PM
#5
#50
Joined: Nov 2007
Posts: 7,521
Likes: 11
From: Caput Mundi
I don't know your incentive program in depth but in our case it only made the situation worse.
Better production numbers, sales increase and huge state debts. I'd rather see auto industries failing than my nation...!
I notice what kind of shame is to not support local producers, we are very close to the east and you see crap cars like ssangyongs being sold instead of ours. Then the evergreens (toyota yaris, ford fiesta etc). I don't know how long this is going to last but in our cases the incentives reached the 5000€ per car!
09-01-2009 | 06:13 PM
#6
I'm no fan of 'CASH FOR CLUNKERS'. No one asked me whether I wanted to chip in to pay for someone else's car, even if it were truly for the purpose of helping our environment (Have you seen the process of destroying those clunker engines?). That being said, I'm overjoyed for Mazda's, at least temporary, sales boost. I don't think they've ever sold 14000 3s.
Paul.
Paul.
09-01-2009 | 07:49 PM
#8
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Joined: Oct 2003
Posts: 285
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From: Colorado
Not that I agree with "Cash for Clunkers" but it seems better than handing out free $$ to Wall St. At least there is a tangible benefit to increasing the average fuel economy of the cars on our roads.
That said, part of me wants to see bad business decisions punished instead of rewarded, both in the auto industry AND on Wall St.
That said, part of me wants to see bad business decisions punished instead of rewarded, both in the auto industry AND on Wall St.
09-01-2009 | 09:25 PM
#10
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From: portland oregon
well it helped Ford http://www.nytimes.com/2009/09/02/business/02auto.html but not GM or Chrysler
A large portion of the Toyotas were US built as well. Not to mention the fat paychecks all of those salesman are going to see. That'll keep them in their homes for another month or so unless they go nuts and spend it on hookers and beer.
09-01-2009 | 10:32 PM
#11
Hyundai, the South Korean automaker, said its sales climbed 47 percent to a record. Honda sales were up 10 percent and Toyota reported a 6 percent increase. Nissan’s sales were down by 3 percent.
sales at G.M. dropped 20 percent and Chrysler’s sales fell 15 percent. Ford posted a 17 percent gain in sales in August, partly because its Focus compact car was one of the top-sellers in the clunker program.
im not sure if this is true but i heard many of the dealers had clauses of the new car contracts that you eventually have to pay back the 4500.
09-02-2009 | 03:28 AM
#12
#50
Joined: Nov 2007
Posts: 7,521
Likes: 11
From: Caput Mundi
^^^Agreed. The problem is probably the car trend in this case. American cars vs foreign boxes on wheels
I hate american cars, they plainly suck, but i would buy one over a hyundai or a daihatsu every day!
Something i don't get is why you keep complaining about pollution and fuel consumption when you are the country with the biggest and heaviest cars (suvs, mustangs etc) with horrible engines!
I think that the hopefully real chrysler\fiat agreement will help boost your sales. Here we really focus on small, efficient engines. Anything above 2.5l is a waste of money!
I hate american cars, they plainly suck, but i would buy one over a hyundai or a daihatsu every day!
Something i don't get is why you keep complaining about pollution and fuel consumption when you are the country with the biggest and heaviest cars (suvs, mustangs etc) with horrible engines!
I think that the hopefully real chrysler\fiat agreement will help boost your sales. Here we really focus on small, efficient engines. Anything above 2.5l is a waste of money!
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