Bye bye Scion
#2
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Brenda Priddy posted about it last night and the MotorTrend article seemed to substantiate the claim. however Brenda pointed out that both she and MT are sourcing the same person. I think we need to hear it from other sources before it's actually confirmed. they had a really good quarter after all
#4
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and as i posted that Toyota posted the actual announcement Scion Brand to Transition to Toyota | Scion
#5
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I would have thought the FR-S would be the only thing in that lineup that was MAYBE worth saving and merging into Toyota. Guess I'm wrong. IMO, they could have scrapped the entire lineup and I don't think anyone would care.
#7
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they're just going to re-brand it a Toyota FRS.
some of their cars were stupid from the beginning. Anyone remember the Scion iQ?
some of their cars were stupid from the beginning. Anyone remember the Scion iQ?
#8
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Scion made sense when it was launched, before the 2008 crash, before millenials went to college and incurred massive debts. It makes less sense now because I'm not sure how many of their target demographic are willing to sploosh on a brand new car.
The FRS is a Toyota first, Scion second. It's the crutch that held up Scion another year or two.
From the branding strategy point of view, better to start and then kill Scion that have the Toyota brand polluted with unproven cars (like the iQ).
The FRS is a Toyota first, Scion second. It's the crutch that held up Scion another year or two.
From the branding strategy point of view, better to start and then kill Scion that have the Toyota brand polluted with unproven cars (like the iQ).
#9
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Staff have been told to re-apply for a position at Toyota, so apparently it is real.
All this same model or name engineering is dumb (imo) anyway, I include all of them.
Last rear Scions total sales was less than 60K.
All this same model or name engineering is dumb (imo) anyway, I include all of them.
Last rear Scions total sales was less than 60K.
#12
///// Upscale Zoom-Zoom
Goodbye Corolla-body tweaks
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