Ford reportedly to shut down Mercury
#1
Ford reportedly to shut down Mercury
The Mercury brand, rumored to be on the verge of death several times over the past decade, would be shut down under a plan being prepared for Ford Motor Co.'s board of directors, Bloomberg News reported on Thursday.
Citing two executives who have knowledge of the plan but asked not to be identified, the news service said the plan would be submitted to Ford's board in July. How quickly Mercury would be shut down depends how quickly the automaker can convince Lincoln Mercury dealers to close or merge with a Ford-brand dealership, the report said.
Citing two executives who have knowledge of the plan but asked not to be identified, the news service said the plan would be submitted to Ford's board in July. How quickly Mercury would be shut down depends how quickly the automaker can convince Lincoln Mercury dealers to close or merge with a Ford-brand dealership, the report said.
#2
Senior Member
iTrader: (1)
I found it kind of sad to see Pontiac go... it seemed like they were improving a lot and had quite a bit of potential...
I can't say the same about mercury.. I'm just left wondering what took so long. At the very least, I'd have felt better if mercury went before pontiac.
I can't say the same about mercury.. I'm just left wondering what took so long. At the very least, I'd have felt better if mercury went before pontiac.
#4
Metatron
iTrader: (1)
Seems to have happened here already - a local dealer who advertises alot on the radio was 'WATERLOO LINCOLN MERCURY' and I heard one of their spots yesterday that refered to them as 'WATERLOO FORD LINCOLN' ........ that just don't have the same ring to it.
S
S
#7
yeah.... i was working on an 04 sable the other day at work.... and everything just seemed to snap apart with the mere touch
while replacing the master cylinder, the tech broke the cruise control cable. then while replacing the cable the nozzle on top of the coolant lines snapped off and coolant went everywhere..... after that i left lol
while replacing the master cylinder, the tech broke the cruise control cable. then while replacing the cable the nozzle on top of the coolant lines snapped off and coolant went everywhere..... after that i left lol
#8
I found it kind of sad to see Pontiac go... it seemed like they were improving a lot and had quite a bit of potential...
I can't say the same about mercury.. I'm just left wondering what took so long. At the very least, I'd have felt better if mercury went before pontiac.
I can't say the same about mercury.. I'm just left wondering what took so long. At the very least, I'd have felt better if mercury went before pontiac.
GM should have dumped the Buick group rather than Pontiac.
#10
I have never seen the point of Mercury. You have Ford and then Lincoln for your high end models. The only thing good Mercury has put out ever is the hot girl in the Mercury commercials.
#11
Spinnnnnnnnnnn
iTrader: (19)
I hope they keep the aluminum (mercury) trim as an option. With no Mercury Dealers Windsor for the past couple years, whenever the detroit/us mercury rolls by they just look better. Especially the Explorer/Escape/Fusion. It has really been nothing more than a trim option for the past 20yrs, although they did have a little cougar with a similar rear door as the rx8. I think that was their last mercury.
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