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Mazda CEO officially rules out RX rebirth- again

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Old 11-18-2013 | 04:52 PM
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Originally Posted by bse50
A halo car makes a brand more visible. Think GT86 or GT-R. Unnecessary cars that made hordes of people look into a brand.
A rotary miata would only be a wishful present from Mazda to its customers... and Mazda doesn't give a flying **** about its customers, at least in europe.
Of course it would be only a wishful gift

But, they have done that before....
Old 11-18-2013 | 05:19 PM
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posted this from FB, figured Id post it here as well:

I guess I was just too optimistic about the revival of the rotary. All the signs pointed towards it not coming back but I refused to listen. If Mazda made the next one like the RX7, made a small amount of them and sold them around $45K I feel it could still live on. Sell maybe 10,000 (changed my amount upon thinking about it more) a year MAX. This new CEO or boss man wants to mass produce rotary on a scale of 100,000 a year. That will never be possible, another dream at best. I don't understand why Mazda never understood the consumer that bought the rotary. The new boss' only goal seems to be profit, which is a sad day for Mazda. I understand its a company and profits run a company and keep it from failing but idk. The rotary is the heart and soul of the company. It is Zoom-Zoom...
Old 11-18-2013 | 06:35 PM
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Originally Posted by bse50
Small run production cars aren't viable if you have to use a production line to make 1000 of them when the same line could produce 3\4\5000 cars in the same time. Including downtime of course (re-program the line, retooling etc).
this downtime is a moot point, the line stops a couple/few times a year for holidays and model year changes.
Old 11-18-2013 | 06:49 PM
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Originally Posted by WTBRotary!
This^^^ 100K a year for a rotary? Are you kidding me? Bring back the old CEO, this guy is way too focused on profit. This isn't Honda or Toyota... This is Zoom-Zoom
you have a point, its Mazda, they have always made neat, innovative cars, and just focusing on the bottom line is not really the Mazda way.

i'm not arguing that they don't need to make money, i'm just arguing that they need to make stuff that is more interesting than the competition.
Old 11-19-2013 | 12:21 PM
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Old 11-19-2013 | 01:16 PM
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Why are they waiting since 2007 ? 16X shown at that year for 6 years what they invented or working ? Nothing ?

Nobody don't need conspiracy theory or secret working projects that engine is simple and it needs flow for POWER. POWER needs FUEL !

Maybe LaFerrari & 918 Spyder give their sense how future sports car will and must going to be with these hybrid powerplants but i am sure anyone will say me that costs much, don't you remember Mazda Ceo said that carbonfiber working panels or chasis high price and need time today i am sure they don't have any vision for sports car supercar like GTR, LFA, NSX.
Old 11-19-2013 | 01:16 PM
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the Miata and Rx7 are two of the best selling sports cars in history, and as far as sales go, Mazda is the only carmaker to have two cars on that list.

there is some debate about the list, but looks like

911, with 820k units, in 48 years, 17,000 a year
Miata, 800k units, in 24 years, 33,000 a year
Rx7 ~700k units, also 24 years. 29,000 a year
MGB 500k units, 19 years, 26,000 a year

there are 2,000,000 Corvettes in the world, but i guess they are upside down canoes or trucks or something….

Last edited by j9fd3s; 11-19-2013 at 01:20 PM.
Old 11-19-2013 | 01:17 PM
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thunder, the 16x has been shelved for a while. The development iteration is currently a Sky-R, and the problem is financially related right now.
Old 11-19-2013 | 01:28 PM
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Originally Posted by RIWWP
thunder, the 16x has been shelved for a while. The development iteration is currently a Sky-R, and the problem is financially related right now.
I don't believe that the problem is only a financial. They don't want to tell us the truth.. Everytime they advertise challenging but they don't have any challenger sports car and now they are working on ND MX-5 i don't understand what their aim is..
Old 11-19-2013 | 01:30 PM
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Similar spin in Honda land. Their CEO says no sports car on the horizon.
Honda CEO says we shouldn't expect any new sports cars - Autoblog
Read it how you will...
Old 11-19-2013 | 01:38 PM
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Originally Posted by dynamho
Similar spin in Honda land. Their CEO says no sports car on the horizon.
Honda CEO says we shouldn't expect any new sports cars - Autoblog
Read it how you will...
Honda is working on New NSX & New Typer they have platforms and they are going to be produce and last years they are working on hsv gt cars Honda always working on sports cars


Old 11-19-2013 | 01:38 PM
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Originally Posted by thunderberk
I don't believe that the problem is only a financial. They don't want to tell us the truth.. Everytime they advertise challenging but they don't have any challenger sports car and now they are working on ND MX-5 i don't understand what their aim is..
Have you seen their financial problems over the past few years? Between the auto industry crash and then the tsunami that crippled Japan's economy for a while, they were losing billions a year. This is the first year they are back making profits since, and it takes time to develop a sports car.

I'm not making this up, they have dealt with severe financial problems, and they have to continue recovering.
Old 11-19-2013 | 01:40 PM
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The article specificly excludes the NSX, and the Type R isn't a sports car, so isn't even being referenced.
Old 11-19-2013 | 01:59 PM
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I agree with RIWWP, this is a financial issue mainly. Now, everyone go out and purchase a 6 or 3 AND a 5 or 7! Once that is done there should be enough profits for them to get to work on the next Rx
No, really, I definately like the look of all the new vehicles to date, they are getting rave reviews and they are fuel efficient, if I were in the market for a new vehicle I they would be a serious consideration. So for the forseeable future Mazda is on good ground. Lets hope for no more big problems (natural disasters or financial meltdowns) and we will hopefully see the next RX in a couple of years!
Old 11-19-2013 | 02:22 PM
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actually at 100,000 units a year, the only one that makes the target is the 3…

MAZDA SETS 10-YEAR SALES RECORD IN AUGUST - Sep 4, 2013
Old 11-19-2013 | 02:24 PM
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it has to be a product that can generate at least sales of 100,000 units a year
He is referring to the engine, not a model. What are the sales figures for the 2.0L MZR, 2.3L MZR, 2.0L SA-G, 2.5L SA-G?
Old 11-19-2013 | 02:42 PM
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Old 11-19-2013 | 02:48 PM
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Old 11-19-2013 | 02:48 PM
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Originally Posted by RIWWP
The article specificly excludes the NSX, and the Type R isn't a sports car, so isn't even being referenced.
A Type-R is definitely a Sports Car. A Sports Car is any car that is designed to compete in motorsports without extensive modifications. A Type-R is and has always been that type of daily driver/weekend track car.
Old 11-19-2013 | 02:51 PM
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I'll agree that different people have different definitions of the term, and a Civic won't ever qualify to me.
Old 11-19-2013 | 03:02 PM
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A Civic is an economy car. The Type R variant is a Hot Hatch. I agree, not a sports car.
Old 11-19-2013 | 03:03 PM
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To me anything designed to seriously be driven in a track environment is a Sports Car and A Type RR (yes RR) or Mugen RR is that all day long. But yeah it is hard to define now days. And if a Type R, Mugen Si, Golf R, STI, EVO, etc. can whoop most traditional Sports Cars (including the RX-8) on a track then how is it not a Sports Car? Heck even the Speed3 is faster than the RX-8 at Leguna Seca.

Last edited by 9krpmrx8; 11-19-2013 at 03:22 PM.
Old 11-19-2013 | 03:15 PM
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I have a lot of love for the hot hatches and sport compacts, but I agree. The label of sports car has more to do with the whole package than how fast it is. I guess this argument is what spawned the term sport compact as yes it absolutely needs to be acknowledged that the Type R's, the RS's, and the SS's are way more powerful and handle light years better than their economy class brethren, and in fact moreso than some sports car, and yet they are still not sports cars. They are compacts, and economy cars, with a lot of guts!
Old 11-19-2013 | 03:34 PM
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Yeah it's a funny topic, a Miata is considered a Sports Car by many yet a faster "Hot hatch" is not.
Old 11-19-2013 | 03:36 PM
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^How long was a Cobalt SS a record holder at the Nurburgring? Quite a few years I believe.


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