Mazda Europe’s CEO says next MX-5 may not be rear-wheel drive
#1
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Mazda Europe’s CEO says next MX-5 may not be rear-wheel drive
WTF?!?
His position as Mazda Europe CE[O]O is now officially questionable in my eyes, even if he maintains that it should RWD, but the fact that the issue is even being considered seems crazy.
http://www.cardealermagazine.co.uk/p...el-drive/62347
His position as Mazda Europe CE[O]O is now officially questionable in my eyes, even if he maintains that it should RWD, but the fact that the issue is even being considered seems crazy.
http://www.cardealermagazine.co.uk/p...el-drive/62347
Last edited by dynamho; 03-08-2012 at 11:30 AM. Reason: Web Mag titled 'CEO' but Philip Waring is COO
#2
WTF?!?
His position as Mazda Europe CEO is now officially questionable in my eyes, even if he maintains that it should RWD, but the fact that the issue is even being considered seems crazy.
http://www.cardealermagazine.co.uk/p...el-drive/62347
His position as Mazda Europe CEO is now officially questionable in my eyes, even if he maintains that it should RWD, but the fact that the issue is even being considered seems crazy.
http://www.cardealermagazine.co.uk/p...el-drive/62347
![Icon No2](https://www.rx8club.com/images/smilies/icon_no2.gif)
![Rant](https://www.rx8club.com/images/smilies/rant.gif)
![Uhh](https://www.rx8club.com/images/smilies/uhh.gif)
Waring was high IMHO....
#10
On a serious note... At times it looks like Mazda is still a japanese car manufacturer at heart. Their attempts to appeal to the european market always fail miserably.
Marketing wise they are subpar with the competition, prices are too high compared to what we see on other markets and there's no will to develop any brand loyalty.
They basically wait for the random customer to buy a mazda 3 instead of a focus or a golf, without really making an effort to explain to him why he's making the right choice.
Same goes for the mazda 2, there are so few on the road compared to other makes.
Marketing wise they are subpar with the competition, prices are too high compared to what we see on other markets and there's no will to develop any brand loyalty.
They basically wait for the random customer to buy a mazda 3 instead of a focus or a golf, without really making an effort to explain to him why he's making the right choice.
Same goes for the mazda 2, there are so few on the road compared to other makes.
#11
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When you look at how far American car companies have come there has to be a Japanese brand that looses out more than the others. Honda and Toyota have too much perceived quality to loose out directly with America. Hyundai and Kia have improved equally as well but offer their cars as the value leaders in all segments. Nissan is too big and has good enough quality to compete. Some of the other Japanese brands are small enough to be manageable. Then we have Mazda. Big enough to not be easily managed, not smart enough to have moved their manufacturing out of japan when the bigger, more powerful asian brands did, stuck on a technology that no other brand has adopted, worst dealer network and service around. IMO Mazda needs a makeover.
#12
Momentum Keeps Me Going
Waring explained that the next generation model would be a global sportscar, which is why the questions as to what attributes it should feature have cropped up.
#13
He added: ‘We need to go through the thought process about rear-wheel drive. It would be my argument that it has to have it, but there is the rest of the world to think about.’
The rest of what world? What rock has this guy been hiding under? He should really consider handing in his papers if he's so out of the loop. I'm glad he has very little say in comparison to others at Mazda regarding the roadster. Mazda NA and JP are the real deciders on this one. I will consider listening to his view on the next Mazda 2 or perhaps on whether they continue with the 5 but he's out in left field regarding the Mazda sports cars.
Paul.
The rest of what world? What rock has this guy been hiding under? He should really consider handing in his papers if he's so out of the loop. I'm glad he has very little say in comparison to others at Mazda regarding the roadster. Mazda NA and JP are the real deciders on this one. I will consider listening to his view on the next Mazda 2 or perhaps on whether they continue with the 5 but he's out in left field regarding the Mazda sports cars.
Paul.
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