Mazda Top Seller of Sports Cars in the UK
#1
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Mazda Top Seller of Sports Cars in the UK
article here
Mazda has a "13.8 per cent share of the overall sports car and coupe segment of market."
and a 25% share of the "non premium sports car" segment. Overall even outselling Porshe BMW and Mercedes
Mazda has a "13.8 per cent share of the overall sports car and coupe segment of market."
and a 25% share of the "non premium sports car" segment. Overall even outselling Porshe BMW and Mercedes
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That was impressive til I saw that they sold a whopping 10,000 units to achieve this, and beat out Vauxhall and Hyundai to win. Good job Mazda you and your two "sportscars" beat the Tiburon... People in Europe buy hothatches when they want something fun and sporty more times than not, I wish that would catch on in the US
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Originally Posted by zoom44
should have read to this part
I'd also like to see what they are classifying as a sportscar... Is the Boxter a sportscar or a roadster, how about the Z4, what about the M3, what sportscar does Mercedes Benz have??? Keep in mind VW will most likely sell about 70k Golfs in the UK this year, 7x that of the Miata and RX-8 combined. That's just one example...
#9
Originally Posted by Ike
That was impressive til I saw that they sold a whopping 10,000 units...
So, to match those Aussie sales, Mazda would have to sell 150,000 RX-8s and MX-5s in the USA, annually.
(I wonder how many Evos were sold there?)
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Originally Posted by RotoRocket
Australia has a "whopping" 6.7% of the population of the United States.
So, to match those Aussie sales, Mazda would have to sell 150,000 RX-8s and MX-5s in the USA, annually.
(I wonder how many Evos were sold there?)
So, to match those Aussie sales, Mazda would have to sell 150,000 RX-8s and MX-5s in the USA, annually.
(I wonder how many Evos were sold there?)
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Originally Posted by Ike
Thanks for the useless info, what the hell does Australias population have to do with the UK?
#13
But he isn't talking about any of the countries that the article talks about. THe article was about the UK, not australia. The UK's population is around 60 million and for his comparisons sake, the US around 300 million. So, Mazda would have to sell 50,000 units per year in the US to match the sales total per population.
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oh th efigures for the segment can be seen here http://www.carpages.co.uk/mazda/mazd...echo=992648867
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The UK has about 20% the population of the US, and I'm just going out on a limb here to say that the CAR/HUMAN ratio is less. A lot of the population is centered in and around the London area and most people take the subway.
So 10,000 cars is actually not that bad, IMO.
BTW, what is considered Fords sports car in the UK???
So 10,000 cars is actually not that bad, IMO.
BTW, what is considered Fords sports car in the UK???
#17
Originally Posted by BlueEyes
But he isn't talking about any of the countries that the article talks about. THe article was about the UK, not australia. The UK's population is around 60 million and for his comparisons sake, the US around 300 million. So, Mazda would have to sell 50,000 units per year in the US to match the sales total per population.
Talking about the absolute number of Mazdas (RX-8s and MX-5s) sold in any country is not the relevant issue. The market share is.
Mazda owned the UK market. It's a highly competitive market in terms of available brands.
Ike seemed to focus on absolute numbers, rather than market share.
#18
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here are the 2004 SMMT numbers
http://lib.smmt.co.uk/articles/share...0-%20final.pdf
segment info is page 6-9. im getting the 2005 report also. i hope- if it doesnt cost me any money.
http://lib.smmt.co.uk/articles/share...0-%20final.pdf
segment info is page 6-9. im getting the 2005 report also. i hope- if it doesnt cost me any money.
#19
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Originally Posted by RotoRocket
Talking about the absolute number of Mazdas (RX-8s and MX-5s) sold in any country is not the relevant issue. The market share is.
Mazda owned the UK market. It's a highly competitive market in terms of available brands.
Ike seemed to focus on absolute numbers, rather than market share.
Mazda owned the UK market. It's a highly competitive market in terms of available brands.
Ike seemed to focus on absolute numbers, rather than market share.
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So, what conclusion are we supposed to draw from the fact that the RX-8 had the highest number of sales in the "sports" category? I also like how the Honda Insight is considered a "sports car".
#21
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for the 2004 figures in the pdf you can conclude that in the UK the RX-8 was the top seller in its segment and that the Miata was not far behind. And that Mazda has a huge market share in that segment in the UK.
i thought that was obvious? what else would you conclude?
i thought that was obvious? what else would you conclude?
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Originally Posted by sti_eric
So, what conclusion are we supposed to draw from the fact that the RX-8 had the highest number of sales in the "sports" category? I also like how the Honda Insight is considered a "sports car".
#24
Originally Posted by Ike
Keep in mind VW will most likely sell about 70k Golfs in the UK this year, 7x that of the Miata and RX-8 combined. That's just one example...
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Originally Posted by Slick8
I'm pretty sure the Mazda 3 outsold the Golf.
Golf UK sales 72,362 in 2002
"Mazda Motors UK achieved a record sales year in 2003 at 38,841 vehicles, 34 per cent ahead of 2002",
I think they sell 10-15k Mazda 3s a year in the UK, even with a design change the Golf most likely topped that mark by quite a bit.