Toyota "Terrorizes" Consumers With Creepy E-mail Campaign, Faces Lawsuit
#1
Toyota "Terrorizes" Consumers With Creepy E-mail Campaign, Faces Lawsuit
If you thought someone was stalking you, wouldn't you want to buy a Toyota Matrix?
A bizarre "terror marketing campaign" for the vehicle, produced by Saatchi & Saatchi Los Angeles and creative studio Mekanism, harassed consumers via personalized e-mails. One target is taking Toyota to court.
A bizarre "terror marketing campaign" for the vehicle, produced by Saatchi & Saatchi Los Angeles and creative studio Mekanism, harassed consumers via personalized e-mails. One target is taking Toyota to court.
http://yro.slashdot.org/story/09/10/...king?art_pos=5
http://abcnews.go.com/print?id=8776841
lol
#6
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This suit is ridiculous to me. Yes, it was a poorly thought out marketing campaign. And yes, it did cause this woman distress for a week. But I fail to see any civil laws being broken by Toyota. Plus, why does this woman believe she is entitled to $10 million? She didn't lose her job or make a life altering decision based on the emails.
#7
Huge hole is huge
This suit is ridiculous to me. Yes, it was a poorly thought out marketing campaign. And yes, it did cause this woman distress for a week. But I fail to see any civil laws being broken by Toyota. Plus, why does this woman believe she is entitled to $10 million? She didn't lose her job or make a life altering decision based on the emails.
#10
silent assasin
iTrader: (6)
man think about it (i hate stupid lawsuits too) but what if she has had bad experiences in the past this would not only scare the **** outa her but also possible bring back old problems and issues (i dont know her story) but toyota made a huge mistake with this and the ad guy should be sacked and yes 10m a little too much but she deserves something (i live with someone who is a little paranoid coz of a recent situation and i can tell you now she would be suing for WAY more maybe not monetary but she would try to bury toyota if this happened just coz of the past)
#14
Whoever came up wit the ad idea is a little messed up, BUT, whoever at Toyota thought it was a good ad is the one who should be fired. Also if she was so frightened, why did she not call the police? Or did she?
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