Interesting interpretation. Fiction, but interesting fiction.

While it likely is true that yellow cars have a smaller market than some other colors, that's not why Mazda "discontinued" the yellow RX-8.

Mazda makes yellow cars only in the first year of production for a particular model.

 

Could be interesting in the future, yellow 3rd gen's are certainly deemed special, not sure how that translates into the yellow marketplace for the 8, only time will tell...

 

Ok, but do they do it that way because it's special or because they know not many people want a yellow Mazda? Maybe some peope, are fooled into thinking it's special because they only make it one year, but demand is the true reason. Trust me, if there was big damand for yellow they would offer it more than just the first year.

 

Who knows? I suspect that it is a way to make yellow more special than it otherwise would be. But if they didn't expect to sell them, they wouldn't make them.

Lots of other manufacturers have no trouble selling yellow cars every year. Mazda could sell yellow cars every year, too.

 

The first 8 I ever drove was bright yellow. The salesman tried real hard to push that car off on me, but I wanted one in black. When I finally bought my 8 six months later the sales guy remembered me and said that the yellow one was still on the lot somewhere. That was three years ago and I don't think they've sold it yet.

 

Besides the Mazdas, he Evo, WRX, and 350Z all had a limited run of yellow cars and those are just the ones that come to mind right away. Maybe there is a cultural reason for it that we're not aware of... The only sporty car I can think of where yellow seems to be a common color is the S2K. This whole thing is really just a chicken or the egg type argument (btw, the egg came first ).

 

It's a poor salesman who blames his merchandise!

 

It is interesting how yellow is a very popular color in the S2000, but not so much in lots of other cars. Yellow Mustangs are quite common, as are yellow Corvettes (and mighty fine looking, too). But they are fairly rare otherwise.

 

The yellow Vette and Mustang seems like it used to be common. With the new generations I don't see nearly as many yellow cars as I do more basic colors. In fact I have yet to see a yellow C6 outside of mags or a dealer lot. Also, call me crazy but it seems yellow is more common on the Vette and Stang in vert form...

 

I'll happily call you crazy, but not for that statement; I agree.

 

i think that only having the yellow option for one year is a way for mazda to keep the resale value for all of the other colors higher. hehe

i'm about to put mine up for sale to get a family car, baby on the way in october and we like the 5, and the salesman was disgusted when the dealership appraiser quoted me $15.5K. and i heard him arguing about the color and that it should be valued higher for its rarity. he told me to park it across the street from eglin afb and i would sell within a week for at least $20K. he also said that they get more test drives for the yellow 8's on the used lot than any other color and they'd love to have another one to sell. i guess they didn't want it enough though.



btw.... gt, manual, 6disc, app. package, 24.6K miles, and only 1300 miles on new michelin pilot's if anyone local is interested.

 

I <3 my yeller!

 

I think yellow generally looks good on a sporty car -- just not on the RX-8. Mazda's yellow is too pale. It reminds me of a certain bodily fluid...