Is Mazda failing to market the 8?
#101
Thanks for the great analogy but I was referring to giving out coloring books for free like the brochures or make them free with a test drive. Kids could learn about cars and how to read and they will remember when they get older that it was the cool Mazda coloring books they had for free. I sent this to Mazda USA but they just gave me their canned response that they would consider it and thanks. If anyone knows someone in Mazda, please forward the idea. AND if you buy a car, they should throw in a toy Mazda car for the kids. I'm telling you, it IS genius. Mark my words, if Mazda doesn't do it, then Honda or Toyota will.
#102
Originally Posted by Paul_in_DC
You might try cleaning the MAF sensor too. I've heard a couple people say their rough idle and mpg improved considerably after that.
#103
Originally Posted by Xtasy94
I sent this to Mazda USA but they just gave me their canned response that they would consider it and thanks. If anyone knows someone in Mazda, please forward the idea.
in september of 2002 https://www.rx8club.com/showthread.p...t=kid#post6663 i suggested on here that Mazda should take a couple of 8s and run them around a track for 24 hours with no breaks except driver changes fueling. this was to address reliability concerns. in october 2004 they did this
http://www.triplezoom.com/news/publi...icle_253.shtml
if i had the time i could find you another idea of mine plus one from wakeech and at least one other that this happened with. so keeep an eye out
#106
Originally Posted by zoom44
heheh i sent my resume out this morning
When you get hired send me a referral doc
#107
Originally Posted by bbtheory
.I also think the 350 is a pretty blatant copy of the Porsche 911 body, it kind of looks like some old RUF 911's. While the 911 and the 350 both look good, at least Mazda didnt just copy some other car.
As for the rx8 market, the fd had the same problem when it first came out . when i was living in japan fc turbo was liek the fd turbos now and fd was like the rx 8. no one wanted one it seemed. but after the first 3-4 yrs you seen more and more fds over the fc because of the aftermarket support finally blow up. and during those first years of the fd, ppl tended to want Skylines GT-R, Supras, and 300z for quater mile and for drifting they wanted the Skylines GT-S , Toyota Soarer, AE 86 all version of s-14 (k's edition) and FC's.
So guess what im trying to say is, it thikn the rx8 will blow up in the future, just like FD did in mid 90's. any how this what i think and hoping. but for US i do not know, only lived here for 10yrs, and i do not know if US is ready to except Rotary like other coutries do like Europe and Asia.
Last edited by alfy29; 06-29-2006 at 02:12 PM.
#108
Had to fly from Pittsburgh to Ft Myers today so I picked up a copy of the August Car and Driver and while reading it noticed an ad for the RX-8 first one ive seen. So i guess Mazda is marketing the RX-8 a little more than before maybe
#110
Some of my own thoughts plus a rundown of the more logical and on-topic comments:
- Mazda is a small car company with a small budget compared to others
- The RX-8 is a sports car. Sports cars typically are not high volume enough to warrant spending large amounts of advertising bucks
- Mazda will get a better return on cheaper print ads in enthusiast magazines than spending big bucks on TV ads, since people who read car mags are more likely to buy sports cars
- Most people who want to buy a sports car already know what an RX-8 is. If they understand the car, they'll buy it. If they don't, they'll get something else.
- The Wankel, weighing all the pros and cons, will most appeal to those who value light weight and good handling performance over practicality, fuel efficiency, and straightline performance. This is not a large segment of the car buying population.
- Most people who buy cars do not dwell on enthusiast forums, bickering over slight MPG differences and HP ratings, instead they are people who view cars as tools to accomplish basic tasks like getting them to work or hauling people/tons of useless crap they bought at Walmart. After utility comes looks and image. Look at the number of SUVs sold in the last decade: low power/weight, poor handling, bad gas mileage, but great utility, trendiness, and perceived safety
- Getting the average car buyer who views a car as a simple tool to understand how poor gas mileage (which is now viewed as exponentially worse than poor gas mileage at the height of SUV-maddness and $1.50 gas), actually having to check the oil once in awhile (even though you should really do this for any car), reduced handling compared to FWD in bad weather, and why Mazda intentionally designed the rear seats not to fold down are all good things is impossible if they don't appreciate the act of driving a sharp handling car, which is why Mazda has the following answers for the average buyer ...
Cars with piston engines and endless TV commercials for the Mazda6 and the Mazda3.
- Mazda is a small car company with a small budget compared to others
- The RX-8 is a sports car. Sports cars typically are not high volume enough to warrant spending large amounts of advertising bucks
- Mazda will get a better return on cheaper print ads in enthusiast magazines than spending big bucks on TV ads, since people who read car mags are more likely to buy sports cars
- Most people who want to buy a sports car already know what an RX-8 is. If they understand the car, they'll buy it. If they don't, they'll get something else.
- The Wankel, weighing all the pros and cons, will most appeal to those who value light weight and good handling performance over practicality, fuel efficiency, and straightline performance. This is not a large segment of the car buying population.
- Most people who buy cars do not dwell on enthusiast forums, bickering over slight MPG differences and HP ratings, instead they are people who view cars as tools to accomplish basic tasks like getting them to work or hauling people/tons of useless crap they bought at Walmart. After utility comes looks and image. Look at the number of SUVs sold in the last decade: low power/weight, poor handling, bad gas mileage, but great utility, trendiness, and perceived safety
- Getting the average car buyer who views a car as a simple tool to understand how poor gas mileage (which is now viewed as exponentially worse than poor gas mileage at the height of SUV-maddness and $1.50 gas), actually having to check the oil once in awhile (even though you should really do this for any car), reduced handling compared to FWD in bad weather, and why Mazda intentionally designed the rear seats not to fold down are all good things is impossible if they don't appreciate the act of driving a sharp handling car, which is why Mazda has the following answers for the average buyer ...
Cars with piston engines and endless TV commercials for the Mazda6 and the Mazda3.
#111
Originally Posted by Ike
There were several months in a row where there was a 2 page layout on the RX-8 in just about every auto mag...
#112
hmmm chefck this out http://news.moneycentral.msn.com/pro...626&ID=5824418
June 26, 2006 01:53 PM ET
Mazda North America Names Marketing Chief
IRVINE, Calif. (AP) - Mazda North American Operations said Monday that it has named David Klan to the new position of director of marketing.
Klan will be responsible for all of Mazda's U.S.-based advertising and marketing operations effective Aug. 1. He previously served as Mazda Motor Corp.'s general manager for global brand marketing based in Hiroshima, Japan.
Klan joined Mazda Canada in 1992, and has held a number of marketing and advertising positions in the years since, Mazda said.
© 2006 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Mazda North America Names Marketing Chief
IRVINE, Calif. (AP) - Mazda North American Operations said Monday that it has named David Klan to the new position of director of marketing.
Klan will be responsible for all of Mazda's U.S.-based advertising and marketing operations effective Aug. 1. He previously served as Mazda Motor Corp.'s general manager for global brand marketing based in Hiroshima, Japan.
Klan joined Mazda Canada in 1992, and has held a number of marketing and advertising positions in the years since, Mazda said.
© 2006 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
#113
Banned
Joined: May 2006
Posts: 734
Likes: 0
From: In the hills between San Miguel and Parkfield - "up in the boonie lands", Central Coast of California, Wine Country
Mustang just did a nice TV add - a kind of noir setting, the car almost not seen - tires burn, a little drift maybe, a father warns his son and then says want to try it again - nothing on engine, performance, speed, cost, dependability, just a sort of older men and younger men will have fun in this muscle car - very effective... Bet you could do something like that on an 8 - but I would rather Mazda spent money on rust proofing brake plate than million dollar ads...
#114
Originally Posted by Raptor75
Last month and this month they ran ads in both Motor Trend and Road and Track.
Mazda has to get VW's agency...now!
#115
Banned
Joined: May 2006
Posts: 734
Likes: 0
From: In the hills between San Miguel and Parkfield - "up in the boonie lands", Central Coast of California, Wine Country
Originally Posted by 9291150
**** ads though. An unflatering pic, and useless verbiage.
Mazda has to get VW's agency...now!
Mazda has to get VW's agency...now!
#116
Originally Posted by 9291150
**** ads though. An unflatering pic, and useless verbiage.
Mazda has to get VW's agency...now!
Mazda has to get VW's agency...now!
#117
Banned
Joined: May 2006
Posts: 734
Likes: 0
From: In the hills between San Miguel and Parkfield - "up in the boonie lands", Central Coast of California, Wine Country
Purhaps a bunch of rotarheads need to get together and make their own Michael Moore propoganda film about Wankel, rotars, drifting, racing, and just plain old cruising - a sort of cult film - complete wih flames and the odd side comments - throw in some animation, transformers, super heros, play it as art and for laughs, like some dude in a filling station trying to find the engine (actually happened twice with mine), young punks trying to challenge and then discovering little old ladies at the wheel (there are about a dozen of us), or worse, punks getting beaten by a little old man with a dirty old man grin on his face! Get our own punks trying to find a place to drift and their horror stories. The exaltation of victory the deep despair of defeat ("I got beaten by a Saab")Get Stew driving with all of his kids and half the neighborhood waving out the sunroof and mooning the neighbors - Followed by some hidden camara shots of people reaching out, just trying to just touch it, like the apes reaching for the monolith in 2001. Maybe even some punks trying to destroy it.. (and getting caught of course), Maybe this is just too much car for a normal advertisment, it needs an epic!
Last edited by Winfree; 07-03-2006 at 11:23 AM. Reason: spelling added thoughts
#118
Getting the average car buyer who views a car as a simple tool to understand how poor gas mileage (which is now viewed as exponentially worse than poor gas mileage at the height of SUV-maddness and $1.50 gas), actually having to check the oil once in awhile (even though you should really do this for any car), reduced handling compared to FWD in bad weather, and why Mazda intentionally designed the rear seats not to fold down are all good things is impossible if they don't appreciate the act of driving a sharp handling car, which is why Mazda has the following answers for the average buyer ...
So can anyone chime in on why Mazda did NOT designed the rear seats to fold down? I always thought it was kinda strange because versatility is one of the strongpoints of the car.
The RX 8 is a fairly low volume car for Mazda and let's not forget that Ford owns Mazda!
So can anyone chime in on why Mazda did NOT designed the rear seats to fold down? I always thought it was kinda strange because versatility is one of the strongpoints of the car.
The RX 8 is a fairly low volume car for Mazda and let's not forget that Ford owns Mazda!
#119
Originally Posted by HCTR154
So can anyone chime in on why Mazda did NOT designed the rear seats to fold down? I always thought it was kinda strange because versatility is one of the strongpoints of the car.
The RX 8 is a fairly low volume car for Mazda and let's not forget that Ford owns Mazda!
The RX 8 is a fairly low volume car for Mazda and let's not forget that Ford owns Mazda!
#120
Originally Posted by Design1stCode2nd
Folding rear seats would compromise rigidity. In a car all about handling that would be a bad thing.
Ok, that's sounds good to me. Too bad that "sports car" doesn't mean about 20 extra HP!!
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