Has MNAO swapped ad agencies?
#1
Glitchy Rotary Madness
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Has MNAO swapped ad agencies?
The new ads on TV are markedly different than the previous 5 years. More serious, more poetic, and better, I think, at driving home the point of a mazda. While keeping zoom-zoom. I like 'em a whole lot better.
New ad agency? They're that much different.
New ad agency? They're that much different.
#4
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I would assume that the Marketing department at mazda do their own in-house ad design, most large companies do.
Also I don't know if anyone knew this but a few years back I think 2001 or 02, one of the chief marketing guys left Mazda because he didnt think the Zoom-Zoom thing was the right way to market the company, there was a huge fallout and he quit over it.
Also I don't know if anyone knew this but a few years back I think 2001 or 02, one of the chief marketing guys left Mazda because he didnt think the Zoom-Zoom thing was the right way to market the company, there was a huge fallout and he quit over it.
Last edited by wankleman; 05-21-2006 at 07:16 PM.
#5
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Originally Posted by wankleman
I would assume that the Marketing department at mazda do their own in-house ad design, most large companies do.
Also I don't know if anyone knew this but a few years back I think 2001 or 02, one of the chief marketing guys left Mazda because he didnt think the Zoom-Zoom thing was the right way to market the company, there was a huge fallout and he quit over it.
Also I don't know if anyone knew this but a few years back I think 2001 or 02, one of the chief marketing guys left Mazda because he didnt think the Zoom-Zoom thing was the right way to market the company, there was a huge fallout and he quit over it.
#6
Originally Posted by wankleman
I would assume that the Marketing department at mazda do their own in-house ad design, most large companies do.
If you're really interested, read "Where The Suckers Moon," by Randall Rothenberg, who used to be the NY Times advertising reporter. It's a detailed account of Subaru's search for a new ad agency. Very well-written—and fascinating. Reads like a good novel!
http://www.amazon.com/gp/product/067...lance&n=283155
#7
nike for example, has an inhouse design team of about 40 ppl or so that does various design stuff. but for a really big project, they goto their ad company wieden + kennedy. alot of companies do both, or just have an ad company do it all. rarely will a company do it all in house. they have to outsource.
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Originally Posted by presequel
nike for example, has an inhouse design team of about 40 ppl or so that does various design stuff. but for a really big project, they goto their ad company wieden + kennedy. alot of companies do both, or just have an ad company do it all. rarely will a company do it all in house. they have to outsource.
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