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Old 10-18-2011, 02:36 PM
  #151  
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Not "a" factor....???

Don't just throw in another brand or another country, my reference was Korea...that is Japans competition, not Germany.

Exchange rate has EVERYTHING to do with what is offered in any car or any product imported...Mazda have very little product they can offset cost to...they are #2 exporter of cars out of Japan.

Why do you think Mazda have signaled they are going up market, code for saying our cars will be more expensive....US motoring journalist are already complaining the 2011 MX-5 is a little expensive.

Chinese cars...well we have them here and they are growing rapidly because they are very cheap and VERY unsafe...Chery, Great Wall, others...I would never buy one, but we said the same about Korean a decade + ago...one star rating.

Mazda are no later to the game than anyone else, remember they are at the end of their products cycle...reborn again from next year...then watch them go.

THE issue with Mazda in the US is MNAO don't know how to capitalize on what they achieve sales wise, they don't have enough repeat customers, loyalty, like just about every other nation Mazda in.

So is it the American Consumer or the Distributor-Dealer??

Get rid of multi brand franchise (2-3-4 brands on one site) Dealers is a good start.

Originally Posted by Spin9k
Exchange rate excuse doesn't cut it. Two easy examples would be...

- If exchange rate's the key.... Chinese cars should be everywhere - they aren't.

- BMW, AUDI and VW aren't having problems with sales growth and profit (that even banks might be nervous about admitting) despite the disadvantage they're in with the 'euro vs $' exchange rate.

Could it be Korean and German carmakers are doing two simple things right?

1. making 'what buyers want' along with
2. actually 'marketing what you make' to make it most attractive

Both components are essential. Some evidence as to what happens when one or the other component is missing might be gleened from the fact that Toyota sales have plumeted even though their TV ads are unrelentlessly.

Or Mazda making some good product, but besides being a tad late to the game - few are aware of it (little to no marketing).

As a further example of this Mazda sold 1,902 Mazda Tributes thru Aug this year, where as the nearly identical SUV, the Ford Escape, has sold to the tune of 167,625 in the same time period. Marketing making a difference possibly?
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Old 10-18-2011, 02:47 PM
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The "not a factor" was my reference to why Chinese cars aren't in the US. If we didn't have the safety standards we do, I'd bet they would be here too. Perhaps it will change in time.

Originally Posted by ASH8
So is it the American Consumer or the Distributor-Dealer??

Get rid of multi brand franchise (2-3-4 brands on one site) Dealers is a good start.
This ^ is why Mazda isn't strong over here. The combination of lazy people that see vehicles as appliances that can't/won't/don't appreciate the joy of driving and dealers that are owned and operated by those same people. Especially in new england, I'm very much an outcast for publicly acknowledging that I enjoy my time behind the wheel. I'd get less public censure if I was a transgender lesbian druid that listened to death metal at 155db in the middle of a catholic church's easter mass.
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Old 10-18-2011, 02:52 PM
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Originally Posted by RIWWP
The "not a factor" was my reference to why Chinese cars aren't in the US. If we didn't have the safety standards we do, I'd bet they would be here too. Perhaps it will change in time.



This ^ is why Mazda isn't strong over here. The combination of lazy people that see vehicles as appliances that can't/won't/don't appreciate the joy of driving and dealers that are owned and operated by those same people. Especially in new england, I'm very much an outcast for publicly acknowledging that I enjoy my time behind the wheel. I'd get less public censure if I was a transgender lesbian druid that listened to death metal at 155db in the middle of a catholic church's easter mass.
I think you will find some Chinese cars are in the NA from next year....

http://www.cherymotors.com.au/
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Old 10-18-2011, 02:56 PM
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Good. We could use some population control.
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Old 10-18-2011, 03:26 PM
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china cars are not everywhere simply because the quality is not there yet. Forget the horrible crash test. Their engines and other stuff simply sucks, i have relatives and even they said the only reason china brand car sells is because they are so fuxking cheap. It falls apart within 5 years gurarreteen --- from body rusting, broken weld, all kinds of problem, and the warranty is just not there, they pretty much ignored u when all other manufacture will honor their warranty most of the time.
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Old 10-18-2011, 03:30 PM
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Originally Posted by nycgps
china cars are not everywhere simply because the quality is not there yet. Forget the horrible crash test. Their engines and other stuff simply sucks, i have relatives and even they said the only reason china brand car sells is because they are so fuxking cheap. It falls apart within 5 years gurarreteen --- from body rusting, broken weld, all kinds of problem, and the warranty is just not there, they pretty much ignored u when all other manufacture will honor their warranty most of the time.
Just like Chevrolet "buying" daweoo (they actually only rebadge cars...) lol
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Old 10-18-2011, 04:16 PM
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China is a joke, I am so tired of hearing about all the advances they are making. Drive 5 miles outside of any major city and then tell me about the advances they are making. My boss went with his wife to visit her family in mainland China this summer and basically the village they visited was exactly the same and just as poor and depressing as it was the last time they went 19 years ago. Honk Kong however had changed dramatically.
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Old 10-18-2011, 05:05 PM
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Originally Posted by ASH8
Not "a" factor....???

Don't just throw in another brand or another country, my reference was Korea...that is Japans competition, not Germany.

Exchange rate has EVERYTHING to do with what is offered in any car or any product imported...Mazda have very little product they can offset cost to...they are #2 exporter of cars out of Japan.
Reference: December 2010 Automobile Export Figures by Manufacturer Automobile December 2010 / Units Chg. from prev. year (%)
Toyota 166,716 106.2
Nissan 76,490 134.1
Mazda 69,641 113.3
Mazda looks to be 3rd, not second.

Why do you think Mazda have signaled they are going up market, code for saying our cars will be more expensive....US motoring journalist are already complaining the 2011 MX-5 is a little expensive.
I think they say that so they can raise prices as you say, so as to be better able to compete with higher priced vehicles, say from Europe, as Korean vehicles are cheaper with more content, and they can not compete with them.

Chinese cars...well we have them here and they are growing rapidly because they are very cheap and VERY unsafe...Chery, Great Wall, others...I would never buy one, but we said the same about Korean a decade + ago...one star rating.
We have *none* here. That's fortunate, as they would probably sell like hotcakes and make Mazda's situation even worse. Car buyers are suckers for cheap prices.

Mazda are no later to the game than anyone else, remember they are at the end of their products cycle...reborn again from next year...then watch them go.
Hopefully so...unfortunately I don't think Mazda's latest will 'take off' here in the states. First, few here know anything about the new Mazda cars. And they certainly aren't the 'hot properties' that the Korean brand's products are in the publics's mind. Brand "perception" is everything in this idiot world, and Mazda simply isn't the latest chic car to own that Korean or European brands have marketed themselves out to be. Bizaro world again, I will admit!

Take for example the Mazda 2, a hot property, or so I hear, in the rest of the world. I don't believe I've seen one here, anywhere, ever. People will tell you if you ask, "Well, the Ford, basically same model, get's better mileage, better amenities, bigger, more powerful engine. The Mazda is an econobox (not a complement)". Guess which they buy?

THE issue with Mazda in the US is MNAO don't know how to capitalize on what they achieve sales wise, they don't have enough repeat customers, loyalty, like just about every other nation Mazda in.

So is it the American Consumer or the Distributor-Dealer??

Get rid of multi brand franchise (2-3-4 brands on one site) Dealers is a good start.
Lot's of excuses there, but the bottom line, if the customer isn't interested or has never heard of you.... or worse, doesn't think you are "cool" - you don't sell many cars. Marketing is everything. If you sell one, but then don't get the repeat customer, then your product could be at fault. What can I say, the customer is telling something, yes?

All around, a sad situation for Mazda here in NA, but it's completely up to them to fix it, if that's possible.

Big "?" - is Mazda listening to any of this? If they are out of touch with customer reaction - they are not going to sell many cars. Just the facts.

Last edited by Spin9k; 10-18-2011 at 06:22 PM.
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Old 10-19-2011, 09:39 AM
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The problem in the USA as I see it is that Mazda has had an identity crisis since the RX-7 died. Are they an economy car company? a sports car company? do they compete with nissan/toyota/honda or BMW/VW/Audi? the Koreans eat their lunch in the "cool" looking car for cheap, while the japanese can offer good cars that meet more buyers wants due to their larger budgets, and the Germans can produce more expensive cars because of their rep as "upscale". Mazda is building a japanese car with Korean looks and german driving dynamics but the budget of a boutique builder. But their advertisers sux. they don't know how to capitalize on their strenghts. the latest commercials have been better.
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Old 10-19-2011, 11:29 AM
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Originally Posted by usnidc
The problem in the USA as I see it is that Mazda has had an identity crisis since the RX-7 died. Are they an economy car company? a sports car company? do they compete with nissan/toyota/honda or BMW/VW/Audi? the Koreans eat their lunch in the "cool" looking car for cheap, while the japanese can offer good cars that meet more buyers wants due to their larger budgets, and the Germans can produce more expensive cars because of their rep as "upscale". Mazda is building a japanese car with Korean looks and german driving dynamics but the budget of a boutique builder. But their advertisers sux. they don't know how to capitalize on their strenghts. the latest commercials have been better.
Excellent concise anaylsis of the whole situation!
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Old 10-19-2011, 11:40 AM
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Originally Posted by usnidc
The problem in the USA as I see it is that Mazda has had an identity crisis since the RX-7 died. Are they an economy car company? a sports car company? do they compete with nissan/toyota/honda or BMW/VW/Audi? the Koreans eat their lunch in the "cool" looking car for cheap, while the japanese can offer good cars that meet more buyers wants due to their larger budgets, and the Germans can produce more expensive cars because of their rep as "upscale". Mazda is building a japanese car with Korean looks and german driving dynamics but the budget of a boutique builder. But their advertisers sux. they don't know how to capitalize on their strenghts. the latest commercials have been better.
you hit the spot.
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Old 10-19-2011, 11:46 AM
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Originally Posted by 9krpmrx8
China is a joke, I am so tired of hearing about all the advances they are making. Drive 5 miles outside of any major city and then tell me about the advances they are making. My boss went with his wife to visit her family in mainland China this summer and basically the village they visited was exactly the same and just as poor and depressing as it was the last time they went 19 years ago. Honk Kong however had changed dramatically.
it really depends on where you're going in China.

Any of the major city has changed dramatically in China, my gf's father came to NY 22 yrs ago and never go back to China once, he still "thought" that the city he came from, which is GuangZhou, is probably the same as 22 yrs ago. I was like LMAO. HE said he will go back once he retired (which is soon, like another year or 2) He just never believes that the city he grew up from will change as much as what his wife has been telling him for years.

the suburbs ... again depends on where. yeah ... still kinda sucks. lol

but ... parts of Jersey suburbs still looks the same as 20 yrs ago ... so ... rofl

Where is Honk Kong anyway ?

<---- this dude came from Hong Kong and I gotta tell ya, if u do visit there one day you will NOT be disappointed
(well, maybe a little bit cuz u're not gonna be able to get the best food ... no no no u can't find the best food in Intercontinental, most of the best food came from smaller shops and no one can speak English in those shops ... couple times some "English speaking" ppl bump into those shops and they have no idea what to order, everything is in Chinese, and I had to translate for them ... wtf I don't even get a free meal >_<)

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Old 10-19-2011, 11:54 AM
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Originally Posted by Spin9k
Lot's of excuses there, but the bottom line, if the customer isn't interested or has never heard of you.... or worse, doesn't think you are "cool" - you don't sell many cars. Marketing is everything. If you sell one, but then don't get the repeat customer, then your product could be at fault. What can I say, the customer is telling something, yes?

All around, a sad situation for Mazda here in NA, but it's completely up to them to fix it, if that's possible.

Big "?" - is Mazda listening to any of this? If they are out of touch with customer reaction - they are not going to sell many cars. Just the facts.
Yep, Marketing is everything

look at Apple, forget about their useless overpriced computers for now. Look at their iPhone, it has inferior hardware and buggy OS. but hey it still sells like hot cakes. why? Marketing. They market the product to be "cool" and "you own one means you're above the others"


rofl.

oh yes, I need a new phone, maybe it's time for me to try Galaxy S II or the coming Galaxy Nexus

This tactic works well and Apple is now the highest value company in the world.

Mazda has great product, just a really sucky marketing team, maybe they should hire me as part of their marketing team. I will be able to point out every single good thing about Mazda and emphasized it by 100 fold.

Last edited by nycgps; 10-19-2011 at 11:58 AM.
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Old 10-19-2011, 12:42 PM
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Originally Posted by nycgps
Yep, Marketing is everything

look at Apple, forget about their useless overpriced computers for now. Look at their iPhone, it has inferior hardware and buggy OS. but hey it still sells like hot cakes. why? Marketing. They market the product to be "cool" and "you own one means you're above the others".
Useless overpriced computers? You can't be serious. Walk into any music studio, animation house, publishing house or ad agency and all you'll see are Macs. Because they're easier to use. Easier to learn. And more fun to spend time with, which makes the user more productive. It's like the difference between driving a Mercedes and a Chevy - they'll both get you there, but the Chevy is cheaper to own and buy and it shows, in every godforsaken minute you have to spend time inside one.

Before Apple, I wouldn't go near a computer. I remember the very first time I ever saw the original Macintosh – before I had seen any ads, commercials, anything. I hadn't even heard the name Apple before. And you know what? Right then and there, I wanted it. It looked like something I'd not only just use, but also something I'd want to have on my desk. Something to look at and spend time with every day. The iPod revolutionized the music industry. Before the iPod, I would never bother "downloading" music. What a pain in the ***. Apparently millions of others felt the same way. Now even a 3-year old can do it. And don't get me started on the iPad, yet another Apple creation that everyone predicted was doomed to fail. The iPhone? Unbelievable. That I can access so many things with the touch of just one single button. One little finger tap. Not five, not three, but one.

And Steve Jobs was brilliant. Not because of marketing; that's not what he was about. Jobs didn't invent industrial design, but he resurrected it from the dead. He studied calligraphy in college and realized that people are innately drawn to things that look, feel and interact better. (It's not just true for cars.) Jobs was the first person to recognize what's now obvious: there are people who aren't engineers, technicians and gadget geeks who would like to use a computer. And not have to learn to speak tech crap with non-human words like "file extension," "directory" and "reboot".

That little insight was huge.

Check this out:
http://pogue.blogs.nytimes.com/2011/.../?ref=business

Last edited by New Yorker; 10-19-2011 at 12:48 PM.
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Old 10-19-2011, 12:48 PM
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Apple products are designed and catered to people like you.


People that actually enjoy having no constraints and limitless flexibility find Apple products hampering, nannying, and overall useless, because they don't let the user do what THEY want.

It's a personal preference thing. Apple found a customer base of people that want to be as hands-off on their electronics, and capitalized on it as much as possible. Good for them.

All the other car manufacturers are doing the same thing with their cars. I'm glad Mazda is DRIVER-centric instead of PASSENGER-centric. Just like I'm glad I can do things with my non-Apple products that you can't with Apple products. So there is some flaws, instability, and longevity issues in both cases. I accept that with open arns.

Just don't lock me into YOUR mold.
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Old 10-19-2011, 12:49 PM
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Originally Posted by New Yorker
Useless overpriced computers? You can't be serious. Walk into any music studio, animation house, publishing house or ad agency and all you'll see are Macs. Because they're easier to use. Easier to learn. And more fun to spend time with, which makes the user more productive. It's like the difference between driving a Mercedes and a Chevy - they'll both get you there, but the Chevy is cheaper to own and buy and it shows, in every godforsaken minute you have to spend time inside one.

Before Apple, I wouldn't go near a computer. I remember the very first time I ever saw the original Macintosh – before I had seen any ads, commercials, anything. I hadn't even heard the name Apple before. And you know what? Right then and there, I wanted it. It looked like something I'd not only just use, but also something I'd want to have on my desk. Something to look at and spend time with every day. The iPod revolutionized the music industry. Before the iPod, I would never bother "downloading" music. What a pain in the ***. Apparently millions of others felt the same way. Now even a 3-year old can do it. And don't get me started on the iPad, yet another Apple creation that everyone predicted was doomed to fail. The iPhone? Unbelievable. That I can access so many things with the touch of just one single button. One little finger tap. Not five, not three, but one.

And Steve Jobs was brilliant. Not because of marketing; that's not what he was about. Jobs didn't invent industrial design, but he resurrected it from the dead. He studied calligraphy in college and realized that people are innately drawn to things that look, feel and interact better. (It's not just true for cars.) Jobs was the first person to recognize what's now obvious: there are people who aren't engineers, technicians and gadget geeks who would like to use a computer. And not have to learn to speak tech crap with non-human words like "file extension," "directory" and "reboot".

Check this out:
http://pogue.blogs.nytimes.com/2011/.../?ref=business
You still have a bunch of cars with small block engines too in the states. That's just because transitioning from a system to another is more expensive than just "updating" the previous one.
Apple computers are overpriced underperformers, period.
This isn't mazda's problem though, they offer solid products at good prices. Advertising is what kills it in the state, dumb customers what does the trick in Europe. Like the apple-maniacs we have a huge "OMFG Deutsch car rule!" crowd. They like to spend more to get less, just because the advertising and brand looks cool.

This is what hurts lexus as well. People tend to prefer a 3 or 5 series bmw over their lineup even if several reviews show what an inferior product the bmw is.
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Old 10-19-2011, 03:28 PM
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Originally Posted by New Yorker
Useless overpriced computers? You can't be serious. Walk into any music studio, animation house, publishing house or ad agency and all you'll see are Macs. Because they're easier to use. Easier to learn. And more fun to spend time with, which makes the user more productive. It's like the difference between driving a Mercedes and a Chevy - they'll both get you there, but the Chevy is cheaper to own and buy and it shows, in every godforsaken minute you have to spend time inside one.
Actually they WERE better. That's not the case now. The case now is that mac has a reputation and people assume that the old reputation remains true. Add the fact that most publishing studios, ad studios, animation studios don't know **** about computers and presto, you've got another gullible buyer. Nowadays companies like Adobe have software that can run toe to toe with any mac with ease.

Now if you ever get a chance at getting into one of these places take a closer look. Look at what version of OS they're using. Odds are good they're using old version because updating a mac is one of the biggest pain in the asses know to man. And after that all of your old software/files are useless because each new generation of Mac OS is not backwards compatible.

Originally Posted by New Yorker
Before Apple, I wouldn't go near a computer. I remember the very first time I ever saw the original Macintosh – before I had seen any ads, commercials, anything. I hadn't even heard the name Apple before. And you know what? Right then and there, I wanted it. It looked like something I'd not only just use, but also something I'd want to have on my desk. Something to look at and spend time with every day. The iPod revolutionized the music industry. Before the iPod, I would never bother "downloading" music. What a pain in the ***. Apparently millions of others felt the same way. Now even a 3-year old can do it. And don't get me started on the iPad, yet another Apple creation that everyone predicted was doomed to fail. The iPhone? Unbelievable. That I can access so many things with the touch of just one single button. One little finger tap. Not five, not three, but one.

And Steve Jobs was brilliant. Not because of marketing; that's not what he was about. Jobs didn't invent industrial design, but he resurrected it from the dead. He studied calligraphy in college and realized that people are innately drawn to things that look, feel and interact better. (It's not just true for cars.) Jobs was the first person to recognize what's now obvious: there are people who aren't engineers, technicians and gadget geeks who would like to use a computer. And not have to learn to speak tech crap with non-human words like "file extension," "directory" and "reboot".

That little insight was huge.

Check this out:
http://pogue.blogs.nytimes.com/2011/.../?ref=business
Not because of marketing? what are you talking about. He was ALL ABOUT MARKETING. The whole point of the styled casing was because he wanted to create a branding devoted customer base like a car company. He knew that an emotional connection to brand is highly effective at getting repeat customers.
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Old 10-19-2011, 03:36 PM
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Originally Posted by New Yorker
Useless overpriced computers? You can't be serious. Walk into any music studio, animation house, publishing house or ad agency and all you'll see are Macs. Because they're easier to use. Easier to learn. And more fun to spend time with, which makes the user more productive. It's like the difference between driving a Mercedes and a Chevy - they'll both get you there, but the Chevy is cheaper to own and buy and it shows, in every godforsaken minute you have to spend time inside one.

Before Apple, I wouldn't go near a computer. I remember the very first time I ever saw the original Macintosh – before I had seen any ads, commercials, anything. I hadn't even heard the name Apple before. And you know what? Right then and there, I wanted it. It looked like something I'd not only just use, but also something I'd want to have on my desk. Something to look at and spend time with every day. The iPod revolutionized the music industry. Before the iPod, I would never bother "downloading" music. What a pain in the ***. Apparently millions of others felt the same way. Now even a 3-year old can do it. And don't get me started on the iPad, yet another Apple creation that everyone predicted was doomed to fail. The iPhone? Unbelievable. That I can access so many things with the touch of just one single button. One little finger tap. Not five, not three, but one.

And Steve Jobs was brilliant. Not because of marketing; that's not what he was about. Jobs didn't invent industrial design, but he resurrected it from the dead. He studied calligraphy in college and realized that people are innately drawn to things that look, feel and interact better. (It's not just true for cars.) Jobs was the first person to recognize what's now obvious: there are people who aren't engineers, technicians and gadget geeks who would like to use a computer. And not have to learn to speak tech crap with non-human words like "file extension," "directory" and "reboot".

That little insight was huge.

Check this out:
http://pogue.blogs.nytimes.com/2011/.../?ref=business
hmm, how to start hmm ... well obviously i am not as old as you. My first computer was an apple ii, still using those 5 1/4” low density floopy. But the system itself was so crappy it freaking died just about a year. It might be easy to use, but thats about the only thing thats good for apple computers. as for many studio whatever use apple computers because those people are too stupid to learn anything else. Its always easier to stay.

And u have no idea how many times i have been hearing my friends who work in design field complaint their macs just died on them or having some weird issue that apple just told them to buy a new one. I told them to just try to do it on my computer, which has pretty much everthing their work needs. They first hesitated and said nah pc is slow and always get viruses ... lol i was like u can try first , its not gonna kill u. And now they are using pc that i help them build and setup and secured(need to know how to use group policy tho)and they only use mac at their work and not looking back

and yes i will say it again, apple products are nothing but overpriced garbage. Steve Jobs is a marketing genius. thats all.

Last edited by nycgps; 10-19-2011 at 03:53 PM.
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Old 10-19-2011, 05:31 PM
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Still don't understand why people don't buy PC and install linux....
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Old 10-19-2011, 07:19 PM
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Originally Posted by pking1122
Still don't understand why people don't buy PC and install linux....
Because some of us don't want to "install" anything.
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Old 10-19-2011, 08:24 PM
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Originally Posted by pking1122
Still don't understand why people don't buy PC and install linux....

who says some don't? I dual boot. Also because linux, while very flexible and very useful, requires a lot of work on the user's part to get things to work sometimes. Some people neither comprehend or want to do that much work.

Last edited by serothis; 10-19-2011 at 08:25 PM. Reason: pancakes.
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Old 10-19-2011, 10:03 PM
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Old 10-19-2011, 10:27 PM
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Originally Posted by New Yorker
Because some of us don't want to "install" anything.
No offense, but this is a typical answer of the modern day Apple consumer. You'd rather have the extra thousand in cash you spend give you peace of mind? No, this is wrong. I could understand not wanting to go through old school slackware style installs that get hairy, but I use Ubuntu distribution, and its far easier than any OS I've ever installed in my life (I've done XP, Vista, 7, Win Server 2003, Exchange 2003).

More importantly, seeing as how the benefits of a 'stable operating system' in Mac are due to its Unix kernal, and Linux is the free version of Unix, you'd have the same stability benefits for a fraction of the price.
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Old 10-19-2011, 10:38 PM
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Originally Posted by Velocity
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Old 10-19-2011, 10:38 PM
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OK, Enough of this Computer Stuff back to thread topic...
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