Road & Track Supplement Scaned
04-29-2003, 06:03 PM
#29
Love it! Keepin' it!
Join Date: Feb 2003
Location: Orlando FL
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Coming to a dealer near you?
Just received an email from my dealer that included an attachment about Mazda RX-8 marketing efforts. The R&T booklet is being delivered to dealers in May.
To help your dealership harness all the positive momentum that has been generated by the press accolades and the pre-sell activities—and build upon it in coming weeks—you and your sales team should be aware of some of the unique marketing activities that will keep our RX-8 squarely in the public spotlight:
•Mazda RX-8 Custom Publication by Road & Track
This impressive, 68-page, 4-color book provides a compelling overview to the RX-8. Created by America’s oldest auto enthusiast publication, it has already been mailed to select subscribers of both Road & Track and Car and Driver. Multiple copies of this outstanding product education and marketing tool should arrive at your dealership by the end May.
•Mazda RX-8 Custom Publication by Road & Track
This impressive, 68-page, 4-color book provides a compelling overview to the RX-8. Created by America’s oldest auto enthusiast publication, it has already been mailed to select subscribers of both Road & Track and Car and Driver. Multiple copies of this outstanding product education and marketing tool should arrive at your dealership by the end May.
07-02-2003, 09:03 PM
#30
Pro Audentius
WOW
Just now finding this thread -- great stuff!
I had found this special section in the library, and had wondered how I might ever get hold of a good reproduction -- this is outstanding work, guys.
Will very likely be driving one of these cars next year, after we get settled after the move -- had been thinking of getting one of the new Z cars, but I find the unconventional nature of the RX8 (in just about every aspect of its design) so much more appealing, though.
I had found this special section in the library, and had wondered how I might ever get hold of a good reproduction -- this is outstanding work, guys.
Will very likely be driving one of these cars next year, after we get settled after the move -- had been thinking of getting one of the new Z cars, but I find the unconventional nature of the RX8 (in just about every aspect of its design) so much more appealing, though.
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