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Intro to sponsorship

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Old 02-09-2013 | 06:26 AM
  #26  
EricMeyer's Avatar
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From: Indianapolis, IN
Originally Posted by godesshunter
I put an e-mail out to one of the promoters about that earlier. He said that they wont have all the event sponsors committed till late March.
The spirit of what I believe is behind a sponsorship exclusion list works like this (and it different from track promotor to track promotor):

The event promotor is selling ad space. He wants to sell a ton of it and offer a killer package to someone. Let's say its Redbull. Redbull buys the entire event and you see banners and inflatable cans, flags, dog and pony show stuff EVERYWHERE. Redbull does this becuase lets say its in the city of their corporate headquarters and they want to go big and hit it out of the park. Get the picture so far?

No let's throw in the monkey wrench when you bring your gigantic marketing machine into the scene and you just happen to have Monster or Rockstar alllll over your 6 semi truck, 12 car race team effort along with 40 hot asian chicks in skimpy outfits. Redbull just got the wind knocked out of their sails. Follow me?

To prevent this from happening the bigger events (that draw bigger sponsors) will have big contracts to address this. I HIGHLY doubt your event is going to have an issue with this. We had a guy in our series who was sponsored by Kendra tire run a full wrap on his Viper and GT3 Porsche when the series was sponsored by Toyo and later by Pirelli. At some point you have to draw the line and let your customers register and run your event.

Look at NASCAR as an example. Coca-Cola everywhere and Pepsi too. Both can co-exist. What legal does is prevent a big title sponsor from being jacked by their competitor.

Cheers,
Old 02-09-2013 | 08:48 AM
  #27  
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From: southern new england
Thanks for the incite Eric. You're such a wealth of knowledge. I feel like I could listen to you talk for hours and not get bored.
Old 02-20-2013 | 05:59 AM
  #28  
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From: North NJ - Utah - Arizona
Bring them numbers. Like how many people watched last year, how many DVDs were sold, youtube videos watched etc. If you show your car is going to be in videos that are hundreds of thousands of times you will have better shot IMO.
Old 02-26-2013 | 06:03 AM
  #29  
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From: everett
im so glad that this thread exist...... hopefully i can use this and be some what successful with it lol
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